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Picasso and the Allure of the South

Picasso & the Allure of the South

Concept, Spatial design, Graphic design

“Picasso and the Allure of the South,” presented exclusively at The Dalí, explores the influence of southern Europe on the famed 20th-century master Pablo Picasso’s revolutionary work. Some of Picasso’s most creative and prolific artistic periods took place during extended sojourns in the mountain towns of northern Spain and along the Mediterranean coast of France, where he made many of his most important contributions to modern art. Organized in collaboration with the Musée national Picasso-Paris, which holds the most significant collection of the artist’s works, the exhibit presents 79 paintings, drawings and collages – approximately half of which have never been seen in the U.S..

Visitors have several way to further their education of Picasso. Beginning with the campaign’s concept of place with the clever copy, Hola, Bounjour, Hello tagline; to the physical map they can walk through in the exhibit; ending with artificial intelligence experience YOUR PORTRAIT, where guests photo is transformed into a on-of-kind Cubist work of art.


Curators: Dr. William Jeffett
Photographer: David Deranian
Concept: Julia Howard
Copywriting: Liz Ellis
Graphic Design: Urban Canvas & Julia Howard

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